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Warner Music UK’s Atlantic Records has entered into a joint-venture with Ireland-based rap, hip-hop and drill label Trust It Entertainment.
Under the partnership, Atlantic Records UK will work closely with Solomon Adesiyan, CEO and Director, Trust It Entertainment, and the team at Warner Music Ireland, to invest in signing and developing artists as well as providing marketing support.
Together they will also develop strategies aimed at the local Black music market. As part of the deal, Adesiyan will also act as a consultant to Atlantic Records UK, both in an A&R and culture capacity.